Heads wins pitch for brand management of the Tertianum Group

The Swiss market leader for senior living has decided to work with Heads Corporate Branding to further develop its brand identity.

The Tertianum Group is driven by the desire to make the everyday lives of senior citizens more enjoyable - at over 90 locations in Switzerland. Tertianum stands for joie de vivre in old age. In order to make this positioning tangible in all brand touchpoints and to clearly differentiate itself in the market through this claim, Tertianum was looking for a branding agency to support and accompany it in this endeavor. After a multi-stage selection process, Tertianum chose Heads Corporate Branding as its lead agency.

Frank Nehlig, Head of Communications, Marketing & Public Affairs at the Tertianum Group: "Heads convinced us with their precise analysis and a very clearly structured proposal on how to proceed." Heads owner Ralph Hermann: "We at Heads are delighted to be working for this highly successful company. We see the great brand potential of the Tertianum Group. And this in a market where growth is guaranteed."

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