Primcom supports Thurgau Travel in its media work

Primcom expands its portfolio and manages the PR mandate of Thurgau Travel from Weinfelden TG. The Zurich-based agency, which specializes in tourism, accompanies the implementation of the river tour operator's communication strategy on the Swiss market.


Primus Communications, or Primcom for short, recently added a river travel specialist to its client list: The agency acts as Thurgau Travel's media office and supports the Weinfeld-based tour operator in positioning the USP and the diverse travel offering of the leading Swiss river tour operator in the media.

"With Thurgau Travel, we have the privilege of providing media relations support to an innovative Swiss family-owned company that offers high service quality and exciting itineraries," said Daniel Predota, who serves Thurgau Travel as PR consultant. "Exclusive offers and pioneering trips, such as currently the world's longest river cruise in India, combined with a special focus on sustainability underline the importance of Thurgau Travel."

Thurgau Travel was founded in December 2001 and offers river cruises all over the world. 650 departures are on the program in 2023.

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