The newly created real estate platform is to be made known with a regional approach and the users are to be picked up emotionally and at eye level - by means of dialect. The aim of Helvetia Immoworld is to offer customers a 360-degree view of housing and real estate, insurance and pension provision. This is to be communicated on the digital channels, among others. The various target groups are picked up with individual ads according to their needs and additionally addressed in the metropolitan areas with corresponding ads in the respective dialect of the region.
Regional address with dialect
Dreifive created a target group-specific storytelling concept for social media and the corresponding content for Facebook and Instagram. A full-funnel advertising strategy with various emotionalization phases was also developed to accompany the target group along the journey. The focus was on addressing the target group regionally and on dialect.
to engage and pick up the target group and offer only relevant and regional content related to real estate.
Responsible at Helvetia Immoworld: Jean-Claude Gerspacher (Head of Brand Production and Media Services, Branding), Carol Spengler (Senior Marketing Communications Manager), Nicole Sandra Schneider (Senior Marketing Communications Manager). Responsible at Dreifive: Ramona Huber (Social Media Consultant), Michi Nuster (Senior Digital Marketing Consultant), Max Müller (Junior Digital Designer), Hendrik Schraven (Digital Arts Designer) Sandro Kohler (Teamlead Art Director Motion & Picture), Marleen Albert (Head of Social Media), Jolanda Kessler (Head of Digital Marketing Consulting).