Xeit wins pitch from ETH Zurich
The Zurich-based agency Xeit has won a pitch and will in future be responsible for raising the profile of the ETH School for Continuing Education.
ETH Zurich is one of the world's leading universities in the areas of Bachelor's and Master's degrees and also offers university continuing education. In order to make the offer accessible to the specific audience with targeted measures, the university searched for an online marketing partner via public tender. The Zurich-based agency Xeit came out on top in the subsequent pitch process.
The continuing education courses are offered under the umbrella brand "ETH Zurich - School for Continuing Education". The four clusters in the fields of architecture, technology, natural and engineering sciences, and humanities, social and political sciences are now to be promoted even more actively and in a more targeted manner with a new digital marketing strategy. Xeit supports ETH with ads on various platforms and acts as a consulting partner for all online marketing concerns.
The newly designed image campaign will start on January 1, 2023, and is intended to strengthen the umbrella brand of the ETH School for Continuing Education as a whole, in addition to the specific continuing education offerings.
