Sir Mary wins media pitch from Zürich Tourism

Sir Mary is now responsible for the media budget of Zürich Tourism. The agency is thus further expanding its position as a "digital first" agency. It will start with the content campaign "Les GouRomands à Zurich," performance-driven product campaigns and an activation campaign at Zurich Airport.

After winning the pitch for the digital marketing account of Switzerland Tourism in March last year, Sir Mary is now delighted about the new cooperation with Zurich Tourism. In addition to holistic media consulting and distribution, the mandate includes the implementation of national and international paid media measures.

"With Sir Mary, we have found a media partner who brings the necessary industry experience and at the same time has the constant ambition to find innovative and effective approaches to bring the destination of Zürich to the target groups," says Nathalie Lüthi, Head of Marketing at Zürich Tourism. For Fabian Habisreutinger, Strategy Director Media & Data, winning the pitch is a matter of the heart: "We are of course delighted that we were able to convince Zürich Tourism with our broad tourism know-how and our digital-first approach. But above all, it makes us proud to promote our beloved hometown."

GouRomands à Zurich" content campaign

In addition to marketing guided tours, tours and the Zürich Card, Sir Mary has already been able to take on the conception and implementation of a content measure: Les GourRomands à Zurich" went live at the end of August. The task: to inspire French-speaking Swiss "foodies" for the gourmet hotspot Zurich and at the same time to support the FOOD ZURICH festival. Four Romands from the gastronomic scene were guided through the city of Limmat by well-known colleagues from Zurich's food scene. The varied tours were documented and published as a multi-part series in cooperation with 20 Minutes.

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