The answer wins pitch for city police Zurich

The Zurich agency "Die Antwort" is responsible for the employer branding communication for the Zurich City Police from 2023. The new appearance is to provide authentic insights into everyday working life and be independent.

Stadtpolizei Zürich

Rod Kommunikation had been responsible for the mandate for the Zurich City Police until 2021. Now Die Antwort was able to prevail in a pitch for the new employer branding campaign.

In the future, the agency will support the Zurich City Police in its search for suitable police officers. The client wanted a new, fresh look for its public image and invited us to a pitch.

The new image is intended to be authentic and creatively offer real insights into the activities of Switzerland's third-largest police corps with over 2,000 employees. The campaign will be launched in January 2023.

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