Rod Kommunikation had been responsible for the mandate for the Zurich City Police until 2021. Now Die Antwort was able to prevail in a pitch for the new employer branding campaign.
In the future, the agency will support the Zurich City Police in its search for suitable police officers. The client wanted a new, fresh look for its public image and invited us to a pitch.
The new image is intended to be authentic and creatively offer real insights into the activities of Switzerland's third-largest police corps with over 2,000 employees. The campaign will be launched in January 2023.