Also social media from A to Z: Havas and Ricola expand partnership
Ricola and Havas are further expanding their long-standing partnership. Havas Village in Zurich is now fully in charge of the social media campaigns and their content.
From strategy and creation to content creation and media, Havas Village now delivers everything for Ricola from a single source. Havas has been responsible for the media activities for Ricola in Switzerland for over 15 years. After this collaboration was already expanded in 2021 with the first always-on social media activities, Havas Village Zurich now manages, designs and implements the entire social media budget for Ricola in Switzerland.
Nico Podgorny, Digital Director at Havas, says: "Havas has many long-standing customer relationships with major Swiss brands. We are all the more pleased that after all the years of cooperation with Ricola, we were able to inspire this traditional brand to expand our partnership. Now we get to demonstrate our digital expertise almost daily with fresh social media impulses."
It was important to Ricola to achieve state-of-the-art activation in the areas of content and performance marketing on social networks. Through the use of humor and storytelling, the love brand Ricola has the potential to increase product relevance via social media as well. The declared goal: to remain a topic of discussion among existing customers and at the same time attract new customers.
Clear strategy
Havas Village Zurich was able to convince Ricola with a clear social media strategy of how to ensure Ricola's presence on social media channels throughout the year. In addition to creativity, clear target hierarchies and measurable KPIs, the strategy convinces with a system of how to adequately play a wide variety of content such as daily updates, brand stories or product stagings.
The complete service portfolio of Havas Village Zurich, as well as the ability to always remain flexible, to react quickly to current topics and to be able to transform these into entertaining and exciting content, were the main reasons for Ricola's decision to continue on their joint path.
Responsible at Ricola: Dominique Dresel (Vice President Marketing Europe II) Jost Lingg (Head of Brand & Product Management Switzerland) Fiona Wägerle (Digital & Brand Experience Manager). Responsible at Havas: Agron Gjini (Account Director) Nico Podcorny (Digital Director) Patrick Beeli (Creative Director), Sophie Güntensperger (Junior Copywriter) Dominik Brülisauer (Copywriter), Helen Ingold (Junior Art Director), Rolf Hunziker (Client Service Director) Marcel Benz (Strategy Director).
