Scholtysik wins pitch from Swissgrid
For the communication on the Strategic Grid 2040 around the urgent further development of this nationally critical infrastructure, Swissgrid is relying on the expertise of Scholtysik with immediate effect. The agency prevailed over seven other agencies in a multi-stage selection process.
The Swiss electricity system is undergoing the greatest upheaval in its history. Energy consumption continues to increase. Electricity production, on the other hand, is becoming increasingly volatile as the share of photovoltaics and wind power rises. At the same time, electricity is no longer generated centrally in a few power plants, but decentrally throughout the country. This poses massive challenges for the power grid.
Awareness of the urgency of network modernization is lacking
The Swiss transmission grid must be converted and expanded to ensure security of supply in the future and to make the energy transition in Switzerland a success. Today, the public is not sufficiently aware of this. Other topics dominate the current energy debate: new power plants, renewable energies, e-mobility, hydrogen. The key role of the extra-high voltage grid for Switzerland's energy future is not sufficiently taken into account.
Integrated communication for a future-proof power grid
Scholtysik won the agency competition for the "Strategic Grid 2040" project. Over the next three years, the agency will provide Swissgrid with strategic and operational support in communications relating to the conversion and expansion of the national extra-high voltage grid. The aim is to raise awareness among politicians, authorities and the general public about the central function of the grid.
In cooperation with the partner agency Kommunikationsplan, Scholtysik serves the entire range of corporate communications: strategy, conception, editing and copywriting, UX and UI design, graphic design, motion design, video production and scenography.
