Aroma redesigns Migros Do it + Garden specialty stores

Aroma will redesign the Do it + Garden Migros hobby stores. With its concept for area design and customer guidance, the agency was able to prevail in a pitch.

Aroma Do it + Garden

The aim is to make the Do it + Garden Migros stores more attractive by adapting the product range in a new area. The different target groups should experience inspiring and impulse-giving customer journeys to realize their hobby heart project.

"The interdisciplinary team impressed us with their approach. With Aroma, we have a partner who understands brand management, customer experience and retail design, and at the same time has the strength to implement them," says Aline Nyffenegger, Head of POP Management & Strategic Projects.

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