Heads wins Gryps mandate
Following an agency evaluation, the SME procurement portal Gryps decided to commission Heads Corporate Branding to formulate their repositioning and update their corporate identity.
Gryps was acquired in the fall by Ringier Axel Springer Switzerland (Werbewoche.ch reported) has taken over. The company aims to evolve into a comprehensive, digital service platform for Swiss SMEs in 2022, with synergies from the collaboration with the Observer and the Handelszeitung are to be used.
The Rapperswil-based company, which specializes in brokering products and services for SMEs, was founded in 2010 and has now established itself on the market with more than 45,000 customers.
In the future, this offering is to be supplemented with even more editorial service content, further consulting and digital tools, so that Gryps can grow into a comprehensive service platform for Swiss SMEs. Accordingly, the positioning and appearance will have to be adapted to the new offering.
"Heads proposed a sound joint process for repositioning the Gryps brand and we had the impression that the agency was particularly competent in meeting the specific focus on the needs of Swiss SMEs. These are reasons why we made a convinced decision to work with Ralph Hermann's team," says Urs Gysling, CCO of Gryps.
