Publicis Zurich wins social media account from Heineken Switzerland
In an agency evaluation, Zurich-based agency Publicis secures the mandate to manage the social media channels of four Heineken brands in Switzerland.
Publicis has been the lead agency for Calanda and Eichhof for many years, and the collaboration with the brewery will be even closer in the future: Publicis Zurich is now responsible for the Swiss social media channels of the four brands Heineken, Birra Moretti, Eichhof and Calanda.
In addition to the creation and production of all content, the contract also includes community management and channel support, the paid strategy and the coordination of all processes. The collaboration will also include online promotions, live marketing, experiences with SoMe connection and the support of influencer measures and pop-ups.
"In recent years, we have been able to make a significant mark on the traditional Calanda and Eichhof brands," says Matthias Koller, CEO of Publicis.
"Publicis has already conceived and implemented numerous great and creative campaigns for our brands," adds Andrys Aardema, Marketing Director at Heineken Switzerland. "We now want to benefit from this creativity end-to-end: From the big core idea to the one-off, daily post, we can ensure that everything comes from the same mold."
Publicis Zurich will take over the management of the channels as early as February 2022.
