With their basic communication, Swiss farmers have also been shaping the advertising landscape in Switzerland for a long time. To do the same in the future, the "Swiss Farmers" brand underwent a strategic realignment last year, in the course of which a new partner agency was sought. The clients are the Swiss Farmers' Union SBC and the Agricultural Information Service LID.
In the multi-stage pitch, the young agency Mona and Mateo has now prevailed. "The requirements for the participating agencies were high. Mona and Mateo convinced us with their understanding of brand building and management. The agency is bubbling over with ideas and relies on close cooperation with our team to develop the new measures," says Mäggy Stark, Project Manager Communications at LID.
The new measures are a continuation of the earlier image communication with Swiss personalities in Edelweiss shirts and replace the campaign "From here. From the heart." campaign, which was used until the end of 2021.
As of now, the Basel agency is responsible for the Basiskommunikation campaign and the relaunch of the "Swiss Farmers" brand on all channels, as well as the redesign of the website. The first works can be seen from spring.