PAM becomes creative partner of True Fruits for the Swiss market

Both are known for not mincing words in their communications: The German smoothie manufacturer True Fruits enlists the Zurich agency PAM Advertising for its presence in the Swiss market.

Founded in 2006 by Inga Koster, Nicolas Lecloux and Marco Knauf, True Fruits was the first smoothie supplier to conquer the German market and has been one of the market leaders since 2015. With its outspoken communication, the smoothie manufacturer repeatedly generates attention and publicity in Germany. In this country, True Fruits smoothies are available in Migros and Spar, among others.

"We are curious to see how neutral the Swiss will be towards our German juice store," said Nicolas Lecloux, co-founder and CMO True Fruits. To that end, True Fruits tapped PAM Advertising, which will help True Fruits conceptualize and develop bottle copy and designs for the Swiss market.

"We will not spare a fruit leaf to help True Fruits achieve shelf fame and emptiness in this country," said Parvez Sheik Fareed, co-owner and creative director of PAM Advertising.

The first Swiss special edition is scheduled for release in early 2022.

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