Family wins pitch for Christmas campaign for

Just in time for Christmas, the most important gift-giving occasion of the year, wants to cause a stir with a campaign. In the pitch, Family convinced those responsible with an atypical approach.


With, another exciting brand joins the portfolio of the Ustermer agency, as Family writes in a statement. "Family presented us with an unexpected idea that stayed in our heads across disciplines for days. We didn't make the decision easily, but this fact ultimately tipped the scales in our enthusiastic yes to the idea. We are looking forward to the implementation together with Family and are of course already very excited to see how the campaign will be received by our customers at Christmas," says Regina Ellmann, CMO of

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