MediaCom is the new media agency for Ikea Switzerland

MediaCom Switzerland prevails over several competitors in a multi-stage media pitch as the new media agency for Ikea Switzerland. The agency has been responsible for the media activities for Ikea in Switzerland since the first of September 2021.

 

According to Patrizia Lamprecht, Integrated Media Manager, Ikea Switzerland, MediaCom convinced with an extremely committed and competent team, which showed the current challenges of Ikea Switzerland in a simple and inspiring way and derived concrete approaches in a well-founded manner. "The comprehensive media strategy not only contained a very good balance between brand building and performance marketing, but will also play a guiding role for the next financial year," says Lamprecht.

"Retail today faces disruptive challenges in communicating and interacting with multi-layered customer segments for which the best possible solutions must be found," said Markus Bettler, Managing Director Clients MediaCom Switzerland. "We are delighted that Ikea has chosen MediaCom as its agency partner."

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