Messerli implements global trade fair concept for Ypsomed

Burgdorf-based medical technology company Ypsomed has chosen Messerli as its new live experience agency.

The internationally active company invited various agencies to develop a global trade fair concept in an international tender. Messerli was able to prevail over the international competition with a creative and scalable trade fair concept. From now on, the agency from Wetzikon will accompany Ypsomed at all global congresses and trade fairs, thus ensuring a consistent brand presence for Ypsomed.

"Messerli's exhibition concept convinced us in all respects. In particular, the scalable presentation solution, which can be adapted to different stand sizes and business units, offers us added value. The display and furniture line developed by Messerli is completely geared to our presentation needs. We can combine and expand them as we wish. We use all the furniture elements as well as the purchased stand construction structures such as walls and floors again and again. This allows us to manage our presentations sustainably - which is a major concern for us," explains Alain Wanzenried, Exhibition Manager at Ypsomed.

Messerli developed a new type of display solution for Ypsomed that can be used for Ypsomed's various presentation requirements. The concept includes modularly expandable presentation units with associated exhibit holders, a furniture concept for meeting zones and interactive activation displays for the HR trade fairs. Ypsomed can thus flexibly draw on a pool of materials and combine them as desired. In addition, fully integrable and high-resolution LED elements ensure the seamless integration of moving image elements.

The new website was launched in mid-August at the apprenticeship exchange in Langnau and will be rolled out continuously at various European trade events until the end of the year.

Responsible at Ypsomed: Alain Wanzenried (Communication Manager), Jeanette Babik (Head of Marketing Communications). Responsible at Messerli: Linda Schopper (consulting and project management), Thomas Müller (creative direction and design), Juri Camagni (strategy and consulting).

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