The aim of the creative budget is to tap into a new target group. The new platform should also contribute to the rejuvenation of the image and further anchor the creative idea "Feldschlösschen connects" in the target group.
The platform developed by Family convinced those responsible at the cult brewery. "The Family team convinced us with their understanding of the target group, their customer friendliness and a surprising creative idea. We are looking forward to going on air with this campaign shortly", says Jérôme Rueff, Brand Director of Feldschlösschen.