Family wins pitch for Feldschlösschen

Various agencies took part in the pitch for the creative budget of the Feldschlösschen brand, which belongs to the Carlsberg Group. The Ustermer agency Family was finally able to prevail.

The aim of the creative budget is to tap into a new target group. The new platform should also contribute to the rejuvenation of the image and further anchor the creative idea "Feldschlösschen connects" in the target group.

The platform developed by Family convinced those responsible at the cult brewery. "The Family team convinced us with their understanding of the target group, their customer friendliness and a surprising creative idea. We are looking forward to going on air with this campaign shortly", says Jérôme Rueff, Brand Director of Feldschlösschen.

After Family recently acquired the budgets of Watson and CH Media and Farmy another exciting brand has now been added to its portfolio.

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