Admire now looks after Schulverlag plus for Tiptopf

The pot is being reheated. The Admire agency won the pitch against the competition. Through a digital approach with a focused customer benefit, the added value of a longer-term community strategy could be demonstrated.

The cookbook takes on new freshness and finesse. The basic recipe remains the same: The Tiptopf is intended to inspire the joy of cooking with basic recipes that are sure to succeed. During the next two years or so until the launch, a community with an affinity for cooking will be built up and interest in the cookbook will be gradually increased through various channels.

The agency convinced the jury with its digital approach and creative implementation, according to a statement from Admire. In order to do justice to the ever-widening gap between an emotional customer experience and digital convenience, customers need added values that are easy to understand and presented in a pointed manner. Equally important is the handling of data and the insights that can be gained from data analysis. This overall package convinced the customer and formed the cornerstone of the collaboration.

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