Phd Switzerland wins Oatly as new customer
Oatly is a new addition to Phd Switzerland's client portfolio. The mandate for the Swedish oat beverage manufacturer includes complete media planning - from strategy to media buying to implementation.
"With Oatly, we were able to win a challenger brand in an increasingly relevant market segment. We are very excited to turn challenges into location and consumer-focused opportunities and to help achieve our client's goals," says Nannette Passberg, Managing Director Phd Switzerland.
The oat drink brand has just been launched in Switzerland. To support Oatly's Swiss market entry, Phd designed a cross-media strategy for the launch campaign.
Responsible at Oatly: Tobias Goj (General Manager DACH), Saskia Scheibel (Head of Marketing DACH), Cosima Richardson (Marketing Project Manager DACH), Sophie Ritter (Public Relations Manager DACH). Production: Oatly Department of Mind Control. Responsible at Phd: Nannette Passberg (Managing Director), Benji Epstein (Communication Director), Martina Chopard (Communication Consultant), Daniela Stoffel (Communication Consultant).
