Autosense, the digital service provider for everything to do with cars, has been relying on the creative expertise of Inhalt und Form for some time now. This collaboration has become even closer since the beginning of the year with the takeover of Autosense's media business by Iundf Media Impact. The first result of this collaboration was a cross-media and strategically cleverly planned campaign that reached the target group not only via social media, but also directly at the POS via Gas Station TV.
In a performance-oriented always-on campaign, drivers are specifically addressed via programmatic advertising using clever data targeting. In the sense of a test-and-learn approach, messages and formats are continuously tested, analyzed, revised and expanded in close coordination between creation and media. According to the Iundf family, further projects are already in the pipeline.
Responsible at Autosense:Nicolas Noth (CMO); Betül Cam (Digital Marketing Manager).Responsible for Iandf Media Impact: Sandra Fehr (Managing Partner); Larissa Mörgeli (Senior Media Consultant).Responsible for content and form:Dominik Stibal (CEO); Karin Estermann (Executive Creative Director); Manuela Marty (Strategist); Nicolas Krönert (Digital Consultant); Mato Bilic (Motion Designer); Yannick Lippuner (Junior Copywriter).