Scalez wins pitch for Denova/Doviva
In a multi-stage pitch Scalez could prevail against numerous other agencies as new on-line marketing agency for the garden furniture and interior manufacturer Denova/Doviva and takes over immediately the on-line marketing management of the enterprise.
The mandate includes search engine optimization (SEO), the setup and management of Instagram Shopping, the Bing Ads, as well as Google Shopping, YouTube Ads and the management and advertising on social media for the three brands "Denova", "Doviva" and "Sonnenschirme24".
The focus is on continuous search engine optimization for the stores, as Scalez writes in a statement. In order to open up new sales channels, the agency sets up and manages Instagram Shopping, Bing Ads as well as Google Shopping and Social Media Ads for the three stores Denova, Doviva and Sonenschirme24 respectively.
The aim of the collaboration is not only to increase sales, but also to raise awareness of the stores. To achieve this, Scalez is focusing on social media, namely Instagram, which scores high engagement rates. With over 700 million monthly users, Instagram offers businesses a huge potential audience.
Cooperation continued
The collaboration between the agency and Denova/Doviva is not new territory. The digital experience agency Tree Stones, to which Scalez belongs as an online marketing brand, had already implemented the new subshop Doviva with Magento 2 for the garden furniture manufacturer Denova in the past. (Werbewoche.ch reported).
Responsible at Denova: Nathanael Schärer. Responsible at Scalez: Simon Funk, Aline Engel.
