Havas Village Zurich won the pitch for the client Arval Switzerland at the beginning of the year and is now in charge of the campaigns in the areas of creation, media and search. Arval belongs to the French BNP Paribas Group and is active in the field of full-service leasing (fleet leasing) for business customers. The campaign developed by Havas was designed for the entry into the private customer business and is to be launched on digital and social media channels in the first half of 2021.
Long-time Havas Media client Ricola has newly engaged Havas Village for an always-on social media campaign. This includes social media strategy, planning and buying, as well as all creative services. The campaign is designed to impress through maximum relevance with topical content and targeting.
Havas received the mandate for brand development for the University of Lucerne and the University Foundation. In the process, CI features such as brand personality and brand promise are developed through co-creation workshops.