Havas Village Zurich: Various new customers and new business
In the first quarter of 2021, Havas Village in Zurich was able to acquire a wide variety of new clients such as Arval Switzerland or the Foundation of the University of Lucerne, as well as demonstrating its social media and creative performance potential for the first time for Ricola.
Havas Village Zurich won the pitch for the client Arval Switzerland at the beginning of the year and is now in charge of the campaigns in the areas of creation, media and search. Arval belongs to the French BNP Paribas Group and is active in full-service leasing (fleet leasing) for business customers. The campaign developed by Havas was designed to enter the private customer business and is to be launched on digital and social media channels in the first half of 2021.
Long-time Havas Media client Ricola has newly engaged Havas Village for an always-on social media campaign. This includes social media strategy, planning and buying, as well as all creative services. The campaign is designed to impress through maximum relevance with topical content and targeting.
Havas received the mandate for brand development for the University of Lucerne and the University Foundation. In the process, CI characteristics such as brand personality and brand promise are developed through co-creation workshops.
