Allianz: Sir Mary now also active globally
The Sir Mary team has scored a special coup: Allianz, whose communications presence in Switzerland Sir Mary has been managing for some time, will in future also be relying on the agency's skills globally.
It was kept secret for a long time, but on Wednesday after Easter, an explosive report ran across the news tickers of German trade magazines: the insurance group Allianz, it was reported, was reorganizing its agency network after a secret pitch phase. As first Advertise&Sell noted that Omnicom will in the future "develop creative solutions on a global and local level" as part of its global brand strategy. In addition, Mediamonks, part of Martin Sorrell's S4Capital, has been hired for content production.
In addition has Advertisingweek.ch learned on inquiry that a Swiss agency has also been able to establish itself in the Allianz portfolio: Sir Mary will support the insurance company as a global digital creative agency with immediate effect. The first implementations are "already in the works".
Sir Mary already manages Allianz's entire communications presence in Switzerland, both as a creative and media agency. The agency model and the overarching collaboration have arguably proven successful for Allianz and will now be deployed on a global scale.
