Zurich Games is an organizer of functional competitions. At the events, athletes compete against each other in various disciplines. Among other things, they compete in Olympic weightlifting, bodyweight exercises or elements of gymnastics and endurance sports.
CH Media joins as media partner due to a convincing event and sponsoring concept and thus wants to put the Zurich Games on the agenda of interested sponsors.
Radio24 draws attention to the event with various advertisements, integrates it on the online platforms and raffles participation tickets for athletes on all channels. The event is free of charge for spectators.
Marketing makes Kyo and Promokant
In addition, the Kyo agency will manage the event organiser's social media channels from April and set up a brand ambassador programme for interested sponsors. Promokant will be the exclusive marketer for field marketing measures on the two event days. The two agencies prevailed over their competitors in a pitch.
The annual event will take place in 2021 on 12 and 13 September at the Hardhof sports complex. A move to the SBB main hall of Zurich HB is planned for 2022.