Scholz & Friends Zurich is Salt's new lead agency

After a multi-stage selection process, telecommunications provider Salt has chosen Scholz & Friends Zurich as its new agency partner to take on the role of lead marketing agency with immediate effect.

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"Scholz & Friends Zurich has shown us new strategic as well as creative-conceptual ways to successfully develop the Salt brand in the future. We are looking forward to the cooperation and many joint successes," Salt CEO Pascal Grieder was quoted as saying in a statement.

"As the second largest private telecom provider, Salt plays a key role in the Swiss market, not only in times of the pandemic. To successfully develop the Salt brand with a view to its history, current role and future potential is a great task that we are very excited about," says Tobias Händler, CEO of Scholz & Friends Zurich.

First papers will be published in spring 2021.

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