Dreifive wins pitch for Samsung Electronics Switzerland and Austria
The DACH agency Dreifive is now in charge of Samsung Electronics' social media accounts in Switzerland and Austria.
In a multi-stage pitch, Dreifive prevailed as the new digital lead agency for the global electronics manufacturer and will now be responsible for Switzerland and Austria. The mandate includes cross-border social media communication on platforms such as Instagram, Facebook, TikTok, Twitter and YouTube, as well as the associated content production, multilingual community management and social listening. In addition, Dreifive provides support for blog articles and CRM texts.
The focus is on the continuous development of the channels, the implementation of a country- and channel-specific social media strategy, the creation of storytelling and performance-optimized content, and the active integration of trends and innovations. In the process, the areas of content marketing, data-driven paid media, and creation will be coordinated with each other and the focus will be on close cooperation between the cross-country teams.
In the future, Dreifive will support Samsung Electronics Switzerland and Austria in matters of social media communication and conception with regard to current developments, the strategic orientation and development of digital channels, as well as the design and implementation of country-specific and state-of-the-art campaigns.
"It was anything but easy to find an agency that not only understands the two target markets, but also recognizes the synergies between creativity, data and performance and can actively integrate them into our marketing strategy," explains Alexander Decurtins, Head of Digital Communication Samsung Electronics. "Dreifive convinced us with innovative ideas, high strategy and planning expertise, and a very well thought-out communication concept."
Responsible at Samsung Electronics Austria & Switzerland: Alexander Decurtins (Head of Digital Communication), Nora Baumann (Professional Social Media CH), Philipp Hafner (Professional Social Media AT). Responsible at Dreifive: Marleen Albert (Head of Social Media Zurich), Thomas Petroczi (Head of Social Media Vienna), Isabell Steiner (Teamlead Social Media), Tiziana Tarzia (Senior Social Media Consultant), Dylan Hess (Junior Social Media Consultant), Sandro Kohler (Teamlead Art Director Motion & Picture), Montserrat Urbiola Diaz (Art Director), Max Müller (Junior Digital Designer), Katharina Kappel (Teamlead Social Media Creation), Irene Klammer (Digital Designer), Manuela Vesely (Digital Designer), Marcel Oppliger (Managing Director), Sascha Frommhund (Managing Director).
