New customer for Kargo Kommunikation
Kargo says Cheese! The agency was able to win Switzerland Cheese Marketing as a client after a multi-stage elimination process.
At the center of the joint work is the development of a 360-degree communication strategy for the campaign "Our Swiss cheese. Because it contains everything that makes us special". The new, unconventional appearance of Schweizer Käse deliberately aims to appeal primarily to young families and young adults (first household) and show them that Swiss cheese contains exactly the same values that are important to them in various areas of their lives - naturalness, authenticity, passion, craftsmanship, quality, sustainability and conviviality.
Using existing tools, the focus is increasingly on digital communication - website, display, programmatic and dedicated social media - as well as POS activities.
Responsible at Switzerland Cheese Marketing: Vanessa Zingg (Marketing Manager), Martin Spahr (CMO). Responsible at Kargo: Christoph Balsiger (Creative Direction), Nicole Balsiger-Gerber (Head of Online Marketing), Aline Schneiter (Consulting & Project Management), Manja Koschker (Consulting), Roman Sterchi (Consulting), Jorge Martinez (Motion Design), Simone Thurnheer, Pasquale Herren, Zelika Pravdic (Graphics). Realization spots: Idea and concept: Balz Lendorff, Reeto von Gunten, production Maximilian Lederer.
