New customers for Zelebrand International

For the food startup Octave World, Zelebrand International is responsible for the entire brand development. The "Creative Legal Intelligence" methodology developed by the agency, which merges all trademark aspects with the creative process, will also be used. The process includes positioning strategy, development of naming and domain strategy, brand story, brand engineering and sponsorship measures. In the first implementation phase, the focus is on the website including the e-commerce platform. In parallel, the packaging design for the entire product range will be developed and produced. In addition to Switzerland and selected EU countries, the brand will also be launched in Asia in 2021. Octave produces and curates various products, especially from the Ionian Mediterranean.

Collaboration with technology provider

Furthermore, the agency has been awarded the contract for the cooperation with a technology solution provider. In a first step, the focus is on a complete rebranding with numerous 360-degree measures as well as the multichannel market launch of a new product innovation developed over several years. The full rollout is scheduled for 2021. Spiros Margaris, Advisory Board Member Zelebrand International, is also supporting the expansion strategy in this mandate.