Erdmannpeisker now communicates for Swiss rapeseed oil

The Swiss Rapeseed Oil Association is the competence center for issues relating to Swiss rapeseed oil and is responsible for marketing communication on behalf of the industry. The association's members are organizations along the rapeseed oil value chain. These include producers, processors and the retail trade. The association has been working to raise awareness of Swiss rapeseed oil for two decades.

This year, the association sharpened and revised its brand management tools. As part of a pitch, the strategy and tools were mirrored with the agencies for implementation in communications. Erdmannpeisker impressed with its well thought-out analysis and clear focus. The first work will be seen in spring 2021.