BlueGlass Interactive wins search engine pitch from Ewz
The Zurich agency BlueGlass Interactive wins the tender for Ewz's search engine marketing.
BlueGlass prevails in a multi-stage pitch and wins the search engine marketing budget of the electricity company of the city of Zurich. The interdisciplinary BlueGlass team was able to convince with a data-driven, user-centric approach. The synergies between search engine advertising and search engine optimization are used to increase visitor numbers as well as product sales on Ewz's own online channels.
The mandate includes strategic consulting and operational support for the SEO, SEA, Programmatic Display and Native Ads channels. Search and display campaigns for products and services are continuously optimized and reported across channels. Joint workshops will guarantee an active transfer of know-how.
