To give the brand a revitalization, Hirz sought a strategic realignment of their yogurt division and ideas for a 20-second TV spot. In a multi-stage process, Havas analyzed the brand and distilled its strengths. These included the extensive range, the freshness of the products, the intense taste of the yoghurts and, above all, the USP: Hirz has been producing fresh products in Switzerland since 1869 - longer than any competitor company. The brand should therefore be described as a traditional Swiss brand and positioned accordingly.
The strategic positioning was followed by creative implementation. The findings resulted in the new claim: "This is how Switzerland enjoys. Since 1869". This claim now needs to be disseminated across all channels. At the heart of the campaign is the TV spot, which communicates the brand promise and the brand's strengths, such as a wide range, intense taste, freshness and Switzerland. The film will be shown on TVC and as OLV for YouTube and the website.
Customer: Hirz. Agency: Havas. Directed by: Lukas Wälli. Production: Rocket Film.