Yellow gets into the pants for denim
The Spielzeug Welten Museum Basel relies on Yellow's expertise to promote its latest special exhibition "Demin - stylish, practical, timeless". The mandate includes public promotion, media relations as well as the entire communication within the exhibition.
Special exhibitions have a long tradition at the Spielzeug Welten Museum Basel. Every year, the Basel institution curates two to three special shows in addition to the permanent exhibition. "Denim - stylish, practical, timeless" is the name of the next exclusive special exhibition and is dedicated to the blue fabric and its crazy, diverse and captivating history. With around 125 exhibits, the exhibition takes visitors on a varied journey along the many facets of this fascinating material.
Yellow is responsible for the entire online and offline advertising of the special exhibition, as well as for media relations and all accompanying measures during the exhibition. Due to the travel restriction caused by Covid-19, a new virtual short tour of the special show developed. It enables the broad international community of the Basel museum to get an impression of this, as always, elaborately staged special exhibition. The results of Yellow's creative work can be seen in a broad mix of media.
Responsible at the Spielzeug Welten Museum Basel: Laura Sinanovitch (Executive Director and Curator). Responsible at Yellow: Joe Werner (conceptualizer, designer and finisher), Selina Teuber (planner), Pascal Rehmann (conceptualizer), Daniel Bard (digitizer), Reto Meyer (ambassador and treasurer), Hannes Müller (writer), Michelle Boillat (realizer) and E-Point (programming).
