Dreifive wins pitch for Bepanthen
Dreifive won the pitch for Bepanthen against other agencies and will now support the brand of the pharmaceutical company Bayer Switzerland in various online activities. They started their collaboration in April.
The well thought-out strategy, the coherent media planning and the emotional and fresh layouts with a focus on digital channels were particularly convincing. The Bepanthen brand world includes Bepanthen Plus, Sensiderm and SensiDaily as well as Bepanthen eye drops.
Up to now, Bayer has mainly focused on offline campaigns and supporting products directly in stores. Now moving image campaigns and social media activities are to be added.
Dreifive will develop the 2020 strategy for Bepanthen, handle all media planning and support the measures on the website. In addition to planning, defining the campaign KPIs and creating a tracking concept, Dreifive will be responsible for the creation of all advertising materials.
The plan is to carry out an always-on campaign with situational circumstances and a focus on making the products "tangible". The main focus will be on education, information and emotion. This will be implemented using animated, emotional banners, social media ads and native placements, among other things. An influencer campaign and an interactive Facebook chatbot are also planned. Overall, the aim is to strengthen the Bepanthen brand and support new products.
Responsible at Bayer Switzerland: Danielle Braun (Senior Brand Manager); Oliver Kuhn (Digital Marketing Manager). Responsible at Dreifive: Jolanda Kessler (Head of Digital Marketing Consulting); Marleen Albert (Head of Social Media); Sarah Wickli (Digital Marketing Consultant); Montserrat Urbiola (Art Director); Benedikt Ritschel (Teamleader Digital Rich Media Solutions); Hendrik Schraven (Digital Rich Media Solutions).
