Wunderman Thompson seeks young aviation talent with Sphair
Wunderman Thompson is serving Sphair as lead agency and will help the brand identify young Swiss talent and inspire them to take on the special roles of pilot or paratrooper.
Sphair evaluates the aptitude of candidates in a multi-stage process. Upon successful completion, candidates are offered a wide range of career opportunities in Swiss aviation - whether in helicopters, jets or passenger aircraft, in the military or civilian.
The challenge in the recruitment campaign is to address Generation Z in a targeted manner. It is essential to address perfectly fitting applicants on the channels relevant to them with the right message and tone. Convincing them along the customer journey of the meaningfulness and career opportunities and getting them to screen Sphair. Quality counts more than quantity.
The first works can already be seen on various channels such as online, social media and soon at events and trade fairs.
