Following the conclusion of a public tender, Havas defended the Post's media mandate by winning the strategy, traditional media and one of five digital lots.
After a multi-stage selection process, Havas will also continue to be responsible for strategy, conception and buying of media campaigns for Hyundai.
Another new addition to the media portfolio is the Oetker Group, including the Dr. Oetker, Freixenet, Mionetto and Vodka Gorbatschow brands.
For Bel Suisse, which owns the Cantadou, Kiri, Leerdammer and La-vache-qui-rit brands, Havas is developing a new brand strategy for Cantadou and will be responsible for the creative business and campaigns for the individual brands.
Havas Village in Geneva is working for the European Football Association (UEFA) and is developing a CRM program that already includes this year's UEFA European Football Championship. In addition, the appearance and branding of the French-speaking Swiss magazine Générations are being completely revised and refreshed for both the online and offline editions.
According to the announcement, Havas Switzerland can also look forward to further significant budget gains, which, however, cannot be communicated at this time.