Ruf Lanz wins new BFU mandate

As a center of excellence, the Swiss Federal Accident Prevention Bureau (BFU) conducts research and provides advice to reduce the number of serious accidents in Switzerland - on the road, at home, during leisure time and in sports. For the new national campaign against accidents in various sports, the BFU chose Ruf Lanz after an evaluation. According to the BFU, one of the factors that tipped the scales was "the creative agency's many years of experience in staging prevention messages with public appeal." The first results of the new collaboration will be on display in the fall.