Sir Mary becomes lead agency for CSS Insurance
The Zurich-based agency Sir Mary is now responsible for the creative budget of CSS Krankenversicherung as lead agency. The mandate covers the areas of brand management, thematic campaigns and content.
"We are very pleased that CSS shares our idea of a contemporary idea. Because only those who understand all disciplines in detail today can develop an idea that can be networked in the way people use media today," says Florian Beck, Chief Creative and co-founder of Sir Mary.
"Sir Mary convinced not only with their idea, but with a completely orchestrated approach. The agency's way of thinking and working strongly coincides with ours and we are looking forward to the collaboration," says Reto Schertenleib, Head of Marketing Communication CSS Insurance.
With 1.34 million insured persons in the compulsory health care insurance, CSS Versicherung, headquartered in Lucerne, is the largest basic insurer in Switzerland. CSS's creative agency was most recently the former Bern agency Contexta, which has been based in Zurich since 2019 and lives a kind of agency nomadism.
More info will follow in due course, a statement from Sir Mary said. (pd/hae)
