Frey & Frey is responsible for the concept development and implementation of the live communication appearances of the brands AutoScout24 as well as MotoScout24 from fall 2019. The first staging will be realized for Auto Zürich, which will take place from October 31 to November 03, 2019. Further appearances are planned for the coming year. Among others, there will be appearances at the Geneva Motor Show as well as at Swiss Moto.
"The live productions for Scout24 Switzerland show the importance of continuing to use analog channels in the course of digitalization. With a holistic communications mix that takes into account the fusion of digital with analog touchpoints, the target group can be addressed even more effectively and at all levels," says Dominic Hefti, CEO of Frey & Frey.