CRK: New customers, new CD, new management structure

CRK was able to win various mandates - including the Swiss Federal Office of Energy SFOE and Pro Infirmis - and a new CD in Christian Bircher. In addition, the agency restructured its management.


CRK's new mandates include PR and communications work for EnergieSchweiz as part of the "renewable heating" program, an image and awareness campaign for Pro Infirmis, and the office of the SmartGridready association.

For these campaigns, CRK wants to set national accents in both PR and advertising. It is therefore strengthening the team with Christian Bircher, who played a key role in the pitches won. The 44-year-old has been working in advertising for years and has both national and international agency experience. Most recently, he was with Ogilvy Hong Kong/Shenzhen, where he worked on the international campaign for Huawei.

In addition, the agency has restructured its executive management. As before, the four-member board includes Patrick Marty as Partner and Gaby Müller as Chief Financial Officer. Sandra Wenger joins as Chief Operations Officer. The 40-year-old Bernese previously worked for a concrete goods manufacturer for the rail industry.

Also new to the management team is Matthias Gerth. The 41-year-old from Winterthur has been a senior consultant at CRK since 2015 and previously worked as a PR consultant at an engineering company. "We are strengthening our management team, which gives us even better control over our processes and enables us to provide more targeted support for our employees," says Stefan Batzli, Chairman of the Board of Directors, explaining this move.

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