The new K-Tipp legal protection chooses Ruf Lanz

Zurich-based Konsumenteninfo-Verlag publishes magazines such as Ktipp, Saldo, Gesundheitsinfo and Kgeld. Now the media company is getting into the insurance business and founding K-Tipp Rechtsschutzversicherung. Ruf Lanz was awarded the contract for the launch campaign.


The creative agency convinced those responsible in a multi-stage concept presentation. Says René Schuhmacher, majority owner of Konsumenteninfo-Verlag: "Ruf Lanz's selected campaign gets to the heart of our core messages in a simple and witty way." The result will be on display from September.


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