Y&R Wunderman wins another major customer with Stihl
Die Agentur Y&R Wunderman zeichnet ab sofort für die strategische Planung und Umsetzung der Kommunikation von Stihl verantwortlich und begleitet das Unternehmen auf dem Weg in die digitale Transformation.
After Victorinox, Y&R Wunderman wins Stihl as a second major company as a client. In a multi-stage evaluation process, the agency prevailed over national and international competitors. For Stihl, Y&R Wunderman is launching a comprehensive cross-media end-customer communication and expanding dealer communication. The decisive factor for the success of the account is the special setting of Y&R Wunderman, which offers modern campaigning, technology and strategy from a single source.
The large company specializes in forestry, construction and landscape maintenance equipment. The focus of the current communication measures is on addressing end customers in a targeted manner. In addition, Y&R Wunderman will provide communications support for product launches and take point-of-sale communications for specialist dealers to a new level in the digital age. Initially, a comprehensive extranet for B2B customers will be set up.
The digitization of products and services is to be the company's declared growth driver over the next few years. The company is now also systematically focusing on integrated offline and online measures to provide customers with sustainable brand experiences in the digital world.
"It is a particularly exciting task to accompany a classic industrial company like Stihl in its digital transformation. Our co-creation principle - that is, the close collaboration between strategy, consulting, creation and technology - is a perfect fit for this challenge," says Yvan Piccinno, Managing Director of Y&R Wunderman.
