Scholz & Friends Zurich wins DAB+ pitch
Das Bundesamt für Kommunikation vergibt das Mandat für die mehrjährige orchestrierte Kampagne an Scholz & Friends Zürich.
The replacement of FM by DAB+ as the most important broadcasting technology in radio is in full swing and is accompanied by permanent communication measures. Scholz & Friends Zurich has now won the campaign mandate for the period 2019 to 2024 in a two-stage, selective tender process.
The collaboration will start on July 1, 2019 and, in order to successfully shape the digital migration, will include not only advertising measures but also areas such as public relations, content, call center services and media planning. For this purpose, the agency works in a customized team with experts from the respective areas.
Publication of initial work is planned for the second half of 2019.
