Mediatonic wins the mandate of Benu pharmacies
The Benu Group is a constantly growing pharmacy network with more than 80 outlets throughout Switzerland. The Benu Group, its pharmacists and their teams play an essential role in the promotion of their professional skills in the areas of reception, consultation, knowledge of patients and drug science.
300,000 customers are currently holders of the "myBenu" customer card. The name Benu is inspired by Egyptian mythology; it is the bird that represents the god of the sun and embodies the idea of excellent longevity. Based in Geneva, the media agency serves clients throughout Switzerland. With more than 15 years of experience, it now employs more than 25 people, both offline and online.
The collaboration between Benu Group and Mediatonic aims to develop and implement a media strategy that will enable the Group to optimize its media campaigns and maximize its return on investment.
