Mediaschneider and Hoy now look after the Bico and Happy brands

Following an agency evaluation, Mediaschneider and its subsidiary agency Hoy have won Hilding Anders Switzerland as a client and will henceforth be responsible for the traditional brands Bico and Happy.


Together, Mediaschneider and Hoy now manage the Bico and Happy brands in the areas of brand, performance, SEA, SEO and technology. The collaboration with the Schänis-based company includes, in particular, media strategy, consulting and planning. In addition, reporting, media buying and billing will be handled. The cooperation covers both classic and digital campaigns. 

Philipp Semmler, CDO of Mediaschneider, in a statement, "The Bico and Happy brands offer an exciting and very broad field of activity for us as an agency. We are very much looking forward to a continued good cooperation with Hilding Anders." 

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