The Salt brand is to be further strengthened on the communicative level. To this end, Ogilvy Switzerland has developed a presence that will once again be more eye-catching, distinctive and closer to Salt's independent DNA. In addition to the creative new communication platform, Pascal Grieder, Salt CEO, was particularly impressed by Ogilvy's understanding of the market. "They came up with a multi-layered
strategic approach convincingly demonstrated how they intend to move the brand forward in the marketplace." At Ogilvy, after celebrating the win of the mandate, they are already busy working. Ogilvy Switzerland CEO Jonathan Schipper says: "There is a distinctly fresh, dynamic spirit at Salt, which we are happy to share and translate into successful communications. The whole team is exceptionally looking forward to this challenge."