MetaDesign wins mandate for Swiss mountain aid organization

MetaDesign has won the mandate for Swiss Mountain Aid. The goal is to develop a brand that shows how traditional mountains and fresh ideas belong together.

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The aim of Swiss Mountain Aid is to counteract emigration and to keep mountain regions alive in the future. In addition to mountain and agricultural businesses, innovative minds from the gastronomy, hotel and tourism sectors are increasingly being encouraged to put their sustainable ideas into practice. In this context, Schweizer Berghilfe commissioned MetaDesign to develop a new image for the brand.

Ivo Torelli, head of fundraising and communications at Schweizer Berghilfe, praised the agency in a statement: "A good sense of our brand is important to us. With MetaDesign, we quickly got the feeling that Schweizer Berghilfe also has a high level of personal interest and that, beyond professional competence, the chemistry is right. We are looking forward to working with them."

Alexander Haldemann, CEO MetaDesign, returns the flowers: "The Swiss mountains are a unique and powerful symbol for the entire country - with radiant power throughout the world. As a cultural and living space, they deserve special attention and care. Accordingly, we are pleased to dedicate ourselves to the theme."

 

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