Kyo designs micro-influencer campaign for Beldona
Beldona hires micro-influencer agency Kyo for its 2019 social media campaign.
The fashion house wants to use it to reach targeted female customers, the majority of whom are activated by such advertising measures. Kyo won the pitch against other agencies and will launch the first of several planned campaigns in February. The micro-influencers used are already fans of the brand and have an organically grown community that responds to posts and stories at an above-average rate. Kyo is the first Swiss agency for micro-influencer marketing.
