Goldbach Crossmedia Award celebrates its 20th anniversary

The Goldbach Crossmedia Award for the best cross-media campaign will be presented for the 20th time on April 11, 2024 as part of the Best of Swiss Web Award Night. The audience will once again have the opportunity to vote for their personal favorite case in advance.

The Goldbach Crossmedia Award recognizes campaigns that impress with creative ideas and achieve a unique impact across different media channels. A total of 30 projects were submitted this year. In addition to the gold, silver and bronze awards from the expert jury, the public's favorite will once again be chosen.

You can vote

From now until March 11, 2024, interested parties can apply for the Audience Award via Online tool vote. The following campaigns are available for selection. The projects are listed in alphabetical order with the name of the project, the client and the agencies involved:

  • #Easy to get in: Opel Switzerland, Saatchi & Saatchi Zurich I Prodigious Zurich
  • 150 years of the Zurich Chamber of Commerce: Zürcher Handelskammer, Streuplan
  • 25 years of damage sketch: Die Mobiliar, Jung von Matt I Mediaschneider
  • Amavita Vitaverse: Galenica, Bandara I WebStages I Lab 360
  • Coop Christmas spot 2023 "Just a little note": Coop, TBWA\ Zurich I TWMedia
  • Corsa Now - Some things last forever. Others don't: Opel Switzerland, Saatchi & Saatchi Zurich I Prodigious Zurich
  • The whole of Switzerland knows the new Localsearch, Kind regards I Mediaschneider
  • The fastest fundraising campaign: UNICEF Switzerland and Liechtenstein, UNICEF Switzerland and Liechtenstein I Drop8
  • Dr. Hauschka Regeneration: WALA Switzerland, House of Communication I vonMedia
  • Eichhof - anything else would be wrong: Eichhof (Heineken), Dentsu I Hofmarschall I Bagels of Berkeley
  • Holographic Skin Care Experience with Bepanthen DERMA: Bayer Switzerland, EssenceMediacom
  • Lifetime: CSS Health Insurance, Sir Mary
  • Max the Badger - Bigger than expected: AXA, Publicis Zurich I Mindshare
  • Migros commitment - #Friendship initiative creates social glue: Migros commitment, Rod Kommunikation I Webrepublic
  • Porsche Passion Day 2023 campaign: Porsche Switzerland, PHD Switzerland
  • Quadratmedia m²: Hornbach Baumarkt (Switzerland), Mediaplus Suisse I Heimat, TBWA\Berlin
  • Quickline throughout Switzerland: Quickline, Erdmannpeisker I Mediaschneider Bern I Webrepublic
  • SAK net zero: SAK St.Gallisch-Appenzellische Kraftwerke, Rembrand
  • Protection against natural hazards: Buildings Insurance Berne, Bold
  • Spotify x "Berocca Pro Time Out" - With audio against the stress of every generation: Bayer Switzerland, EssenceMediacom I Oliver Agency
  • Stefanie Heinzmann never gives up. For every child: UNICEF Switzerland and Liechtenstein, UNICEF Switzerland and Liechtenstein I Drop8
  • Swiss Christmas campaign #LXmasWithYou: SWISS International Air Lines Ltd, SWISS International Air Lines Ltd I Msm Communication I Tamino Productions
  • Swisslos - Eurodreams: Swisslos Intercantonal National Lottery, Webrepublic
  • Swisstainable on the road - Sustainable travel in Switzerland: Switzerland Tourism I SBB, Bold I Sir Mary
  • Tags against Crime: Maison Blanche, Jung von Matt
  • The Chicken McNuggets of Love: McDonald's Switzerland, TBWA\ Zurich I OMD
  • The FlipCode Mystery: Samsung, Sir Mary
  • UBS Spengler Cup Game: UBS, Jls digital
  • Urban energy: pharmaceutical marketing reimagined with a context-sensitive DOOH campaign: Bayer Switzerland, EssenceMediacom I Oliver Agency
  • You × Music - Swisscom Music Sponsoring: Swisscom I Blue, Jeff I Aroma I Pictures and Friends

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