LSA Junior Agency Award: Students work on concept for Switzerland Tourism

Over 100 students from four Swiss universities of applied sciences are working on a campaign for Switzerland Tourism during the spring semester as part of the LSA Junior Agency Award.

For the this year's LSA Junior Agency AwardSwitzerland Tourism, the first inter-university competition for marketing communication, was won. During the spring semester of 2024, the students will develop a multi-year marketing concept for the "Art Museums of Switzerland"

Using real-life examples, students learn how to deal with customer requirements, creativity and budget targets. The students work in teams, are supervised by LSA agency coaches and thus gain an insight into the agency world.

After the university's internal preliminary round at the end of May 2024, the finalists will present their ideas at the Award Night in June and compete against each other in front of an expert jury made up of agency representatives, industry experts and Switzerland Tourism.

Promoting practical relevance at universities

The LSA Junior Agency Award aims to increase the practical relevance of degree programs in business administration, marketing or digital business management. Dealing with the real-life case study is intended to promote the practical application of theoretical knowledge, increase teamwork skills and offer the opportunity to give presentations in front of a large audience and make contacts with potential employers.

This year, the Bern University of Applied Sciences BFH, the Lucerne University of Applied Sciences HSLU, the Zurich University of Applied Sciences ZHAW and the Grisons University of Applied Sciences FHGR are taking part. The agencies taking part are Mediaschneider, BCW, Contcept Communicatio, Die Botschafter, Geyst Publicis, TBWA Switzerland, Kreisvier, Wirz, Webrepublic, Furrerhugi, Bühler&Bühler, OMD, Dentsu, In Flagranti, Jeff Zürich, Inhalt und Form, Merkle, Serviceplan; Futureworks, Newsroom Communication, Farner Consulting and Maxomedia.

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