The year 2024 is all about marketing effectiveness, because the proof of performance for successful marketing is back and focuses on what really counts: The effectiveness of communication and its value contribution to the company's success.
With the launch of the new Effie.ch websitewhich has been implemented in collaboration with Jung von Matt Tech in recent months, also marks the start of the Effie Year 2024. 12 tried-and-tested categories, which have been adapted and now focus on the relevant communication disciplines and challenges, can be submitted from March 11.
Before the "Call for Entries" starts, the sponsors are inviting all interested parties to an event on February 20, 2024. Online workshop "How to Effie" one. Dennis Hoffman, Managing Strategy Director at Jung von Matt Limmat, explains what is involved in a successful submission and what is important.
In addition, on March 5, 2024, Michael Selz, Managing Partner Insights & Strategy and Michel Bächtiger, Senior Manager Data & Business Development at Omnicom Media Group Switzerland, will present the Online workshop "Effie submissions for media agencies" carry out.